Branding Identity Guidelines


When developing a new brand your visual components, better known as their “visual identity” provides consistency for your company and therefore helps you to become a recognizable brand.

Your Branding Identity Guidelines brings together all the major pieces of your brand in one document. This includes; Company overview (personality, target audience, goal or mission), color palette, graphic design elements and fonts. Your team and the vendors you hire, can reference this guide anytime a new element is added to your marketing.

  • Discovery meeting
  • 1 hour of designer/client meeting time
  • 2 revisions
  • Branding Identity Guidelines includes; Rules for branded elements, color swatches, Typography, Brand assets, Logo use/restrictions for print and web use. Note: Logo and stationery design to be provided by the client
  • Social Media Dimension ad sizing chart included for all major platforms
  • Branding Identity Guidelines delivered as a download


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