Mission vs Vision – What’s the Difference?

We are firm believers at Launch My Media in having a great MISSION STATEMENT. We love writing and creating unique and memorable ones for our clients.

We frequently get asked about the difference between a MISSION STATEMENT and a VISION STATEMENT. Depending on the size of your company it may not be necessary to use both on your marketing material, but it’s important you think through your business from both perspectives.

VISION

Your vision statement is the FUTURE of where your company is going.  It is what gets you inspired and excited about your business and where you see your business in the future. It can include the industry you work in and how you hope to inspire and make a change.

MISSION

Your mission statement is the here and NOW. It concentrates on your company objectives and how you are going to reach them. It defines your customer, business and your company. Your mission statement should be used at the top of your website to quickly define your business to your customer.

Make a checklist of all your ideas present and future and write compelling statements that clearly define your business. These statements should define your company and objectives. Enjoy!

Not a writer, that’s okay, Copywriting is one of our specialities. Launch My Media offers a Writing Marketplace of options from website copywriting to newsletters and press releases to email journeys and sales copy. Save your precious time to work on the projects that you really love and let us help you with the rest.

Visit our Writing Marketplace to explore the services we offer.