- Discovery meeting
- 1 hour of designer/client meeting time
- 2 revisions
- Branding Identity Guidelines includes; Rules for branded elements, color swatches, Typography, Brand assets, Logo use/restrictions for print and web use. Note: Logo and stationery design to be provided by the client
- Social Media Dimension ad sizing chart included for all major platforms
- Branding Identity Guidelines delivered as a download
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When developing a new brand your visual components, better known as their “visual identity” provides consistency for your company and therefore helps you to become a recognizable brand. Your Branding Identity Guidelines brings together all the major pieces of your brand in one document. This includes; Company overview (personality, target audience, goal or mission), color palette, graphic design elements and fonts. Your team and the vendors you hire, can reference this guide anytime a new element is added to your marketing. -
Imagine showcasing your finest work that demonstrates your skills visually, grabbing the attention of potential clients on the trade show floor or online to new customers. Our team will create a digital layout of your past projects, publications and press releases that not only can be professionally bound but rings true to your style, or company’s brand. Leave a lasting impression at your trade show.- 1 hour Discovery meeting to review portfolio outline
- 3 revisions
- Digital or hardcopy
- Images and/or text
- 10-20 page digital design layout created in Adobe InDesign
- Final Portfolio provided as a download that you can print at your leisure
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A great user manual enables your customers or staff to navigate your product or policies easily and effectively. It provides education in a systematic approach and is intended to serve in defining, understanding and communicating policies and procedures. Most importantly, a well written manual allows the user (customer or employee) to easily read, reference, and absorb product or company information. Our team will assist you in defining the message to your audience. We will create a department specific Manual for your company.- 1 hour discovery meeting to determine implementation of manual type: Product, operation, policy and procedure or user manual
- Company research and a 1 hour meeting with relevant staff to define manual requirements
- Write a compelling instructional manual that may include: table of contents/signee waiver/rules and regulations/department procedures/company hierarchy/step by step procedures
- 10 page custom written department specific manual (for one department/area)
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Brochures are an important part of your marketing strategy, most importantly, these easy to reference marketing pieces are used to inform customers about your products and/or services and are one of the most effective and versatile marketing tools. Simple to produce, cost effective and easy to distribute. Our custom brochure design services bring together all the right information, in one place, beautifully.- 1 hour discovery meeting
- 3 rough concepts
- 1 Brochure design (front and back). This can include; tri-fold or rack card
- 2 hours of client meeting time
- 2 revisions
- Final printing files provided as a digital download
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A newsletter is a great way to keep in touch with your audience and customer base, most importantly it can also be part of your marketing campaign. A newsletter has many functions including marketing, internal communication, latest information or product updates. The question we frequently get asked is “How do we keep our followers engaged and come up with new content ideas?” Our team has years of experience writing engaging content and because of this our copywriting guarantees results.- 1 hour discovery meeting to determine newsletter type and topics
- Write compelling newsletter, your choice of;
- Create a custom branded newsletter template (logo provided by client) + 1 compelling one page newsletter OR
- Write 3 compelling one page newsletters using the template provided by client
- Content for one of the following; employee newsletter, email marketing program, recruiting, product or service
- Curation of brand images to create newsletter from images provided by client
- Final newsletters are provided in a download
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Mobile devices account for just over half of all internet traffic and continues to trend upward. Technology companies are adapting to this change, including Google, who as of 2015 factors mobile usability into their page rankings, because of that it has become imperative that your website looks and functions well across devices of all sizes. We will perform an audit of your website to discover any mobile usability issues and more importantly make the required modifications to make it mobile friendly.- Check website for mobile usability issues
- Make required modifications
- Optimize website images
- Optimize files
- Optimize database
- Set up caching and CDN
- Fix responsive breaking points
- Aim for at least moderate speed rating on Google PageSpeed Insights tool
- Up to 10 pages
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Your website needs to be seen by everyone on the internet. Our Website Accessibility Audit that will ensure your website is up to code and accessible to all.- We will check your website for accessibility issues
- Make all immediate required modifications
- Make website compliant to WCAG 2.0 AA standards
- *In Ontario, this will actually be a legal requirement for all websites built after 2012 standing January 1st 2021. It is already a requirement for all public sector organizations and private or non-profit organizations with 50+ employees. US laws also require all website to be compliant as per the Americans with Disabilities Act.
- Limited to 20 pages, 200 corrections
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Do you require wow DIGITAL AD DESIGN to create brand recognition? When it comes to creating effective ads, strategic and thoughtful design is key. More importantly it helps to establish your brand tone and voice to reach your target audience. Our creative ad designs will create a clear and concise sales message that engages readers, creates awareness and ignites conversation. Your $500 DIGITAL AD DESIGN includes;- 1 hour of client meeting time
- Creation of 4 unique ad designs - banner and/or social media ads (client to supply logo and imagery)
- Each ad design is created in 4 ad sizes of your choice
- 2 revisions
- Final ads as a digital download
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WordPress has a great reputation for providing a solid SEO foundation. SEO or Search Engine Optimization is a strategy used by website owners to get more traffic and eyeballs on their website pages by ranking higher in search engines. Search engine optimization uses keyword rich copy that encourages Google to look to your site as an authority on a subject. Our team will review your site, fill in the gaps where your copy could be improved and repair broken links on your website.- XML Sitemap
- On Page SEO
- 1-2 Key Words
- Repair broken links
- 5-page report
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Snippet Blogs (or featured snippets) are short blog posts. Snippet Blogs offer a high click through rate giving your business a chance to beat competitors and increase conversions while driving more traffic to your website. Therefore, enabling users to get answers on a business or service on a search page without having to go to their website. We will ensure your snippet blog has an engaging title, one image, clickable link and a short description about the product or service you are featuring.- 1 Hour Discovery Meeting to determine copywriting
- Ten (10), 200 word blog posts
- Content can include; curated content, business features, behind-the-scenes, special events, clients features, lists or how-to articles, star rating
- SEO Friendly
- Images included
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A landing page is a single website page that offers specific incentives and converts high quality leads. It drives traffic to your website and focuses on a single goal for product-specific or promotional pages. As a result, this could be attracting crowds to an on-line event, downloadable content, drive traffic to your registration page, or a new product announcement. It is a valuable business source in any industry because a Basic Landing Page can be used to sell almost any product or service. Also, it does not have to live on your main website because it can be used as the landing page a customer hits after clicking on your Facebook ad. Powerful landing page copywriting is important to the success of your inbound marketing strategy. We will create an engaging landing page that focuses on your sales goals and increases traffic and conversion rates. 1-hour Discovery Meeting to evaluate copywriting requirements- Evaluation of existing marketing materials
- Creation of quality landing page copy with a clear marketing message that will engage readers
- Custom content that could include; curriculum, client prospects, sales funnel copy, promotional material, adverts, website, etc
- Create relevant call to actions (CTA’s) for your brand
- Research your company demographics/industry to create unique marketing messaging
- SEO-Friendly
- Write compelling testimonials. Your choice from one of these options:
- Interview your favorite 1-3 clients to get in depth testimonials/transcribe them/use the data for copy
- Review your current testimonials and pull quotes to use as part of your copy and throughout your website
- 5-page sales copywriting brief
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A custom branded Newsletter Template is a great way to keep in touch with your audience and can also be part of your company's marketing campaigns. A newsletter has many functions including marketing, internal communication, latest information, or product updates. Most importantly, a templated newsletter is reliable and makes creating your weekly or monthly emails quick and easy.- 1-hour discovery meeting to determine newsletter type and topics
- Write compelling newsletter copy
- Create a custom branded newsletter template (logo provided by client) + 1 compelling one-page newsletter OR
- Write 3 compelling one-page newsletters using the template provided by client
- Content for one of the following: employee newsletter, email marketing program, recruiting, product or service
- Curation of brand images to create newsletter from images provided by client
- Final newsletters are provided in a download