- Discovery meeting
- 1 hour of designer/client meeting time
- 2 revisions
- Branding Identity Guidelines includes; Rules for branded elements, color swatches, Typography, Brand assets, Logo use/restrictions for print and web use. Note: Logo and stationery design to be provided by the client
- Social Media Dimension ad sizing chart included for all major platforms
- Branding Identity Guidelines delivered as a download
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When developing a new brand your visual components, better known as their “visual identity” provides consistency for your company and therefore helps you to become a recognizable brand. Your Branding Identity Guidelines brings together all the major pieces of your brand in one document. This includes; Company overview (personality, target audience, goal or mission), color palette, graphic design elements and fonts. Your team and the vendors you hire, can reference this guide anytime a new element is added to your marketing. -
Email Journeys are an integral part of the customer experience. These automated email processes are designed to trigger action from newly acquired customers, keep current subscribers interested and remind people to re-engage with your brand as new and exciting things happen. Our email journey is sure to keep your company at the top of your clients minds.- 1 hour Discovery Meeting to discuss your your brand, event sale, or promotion
- 10 custom written emails for 1 single journey/campaign from cold lead to follow up after purchase/delivery of product OR
- 5 custom written emails for 2 journeys/campaigns (10 emails total-5 per campaign) from cold lead to follow up after purchase/delivery of product
- 5 Page Written Report of Email Journeys for client to implement
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Imagine showcasing your finest work that demonstrates your skills visually, grabbing the attention of potential clients on the trade show floor or online to new customers. Our team will create a digital layout of your past projects, publications and press releases that not only can be professionally bound but rings true to your style, or company’s brand. Leave a lasting impression at your trade show.- 1 hour Discovery meeting to review portfolio outline
- 3 revisions
- Digital or hardcopy
- Images and/or text
- 10-20 page digital design layout created in Adobe InDesign
- Final Portfolio provided as a download that you can print at your leisure
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Whether you are putting together a portfolio, presentation or have written a piece for your business you want to distribute, having a professional proofreading/copywriting review your work is essential to success. An experienced copywriter will proofread your document, check for errors and readability. Most importantly, you can be confident all our writers have an excellent command of the English language. We will edit in a shared Google doc and provide direction to your project.- Read, review, and provide feedback on your current report/booklet/portfolio/presentation/written works.
- Review of up to fifty (50) pages written content. Option to spread across multiple documents.
- 100 pages of visual content. Option to spread across multiple collections of visual content
- Provide a 30 min phone call and verbal feedback discussion about your project
- Edit suggestions supplied in a google doc that you can consider for your project
- Provide a 30 min phone call post edits to provide verbal feedback and discuss your project
- Provide report on proofreading/copyediting
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Using a social media calendar allows you to visualize your social content strategy, organize content across multiple channels and plan your marketing efforts. We will plan your calendar in advance enabling you to maximize opportunities within your company/industry, while saving you time and keeping you on track. We create engaging social media content that drives clicks.- 1-hour Discovery Meeting to assess social media/marketing and determine end goal
- Page/Channel evaluation for brand awareness and growth
- 1-month social media calendar for Instagram and Facebook
- 12 posts (3 per/wk) of custom created content about your brand
- Brand aware copy, hashtags and the use of your provided photos or video
- Curation of brand images and videos to create engaging posts from existing content
- Develop an easy to use schedule and posting method specific to your brand
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Engaging Social Media Marketing Content gets you noticed and builds a following for your business on platforms like Instagram and Facebook. This service is perfect for the business owner that has an established social media calendar but wants to increase the volume or quality of their social media posts. Our goal is to turn your communications into an interactive dialogue.- Page/Channel evaluation for brand awareness and growth
- 24 posts of custom created content about your brand
- Brand aware copy, hashtags and the use of your provided photos or video
- Curation of brand images and videos to create engaging posts from existing content
- Develop engaging content specific to your brand that you can use for marketing
- 5 page brief with brand messaging and engagement outline
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Your website is your biggest business asset and your Website Copywriting gives your first impression to potential customers. Therefore, enhancing your credibility while running 24/7 for your business. First impressions matter and we understand how to reach your market with compelling and original Website Copywriting. Our team of professional copywriters will elevate your brand and ensure you stand apart from the competition.- 1 hour Discovery Meeting to review website and evaluate copywriting requirements
- Creation of quality custom website copy with your brand marketing message that will convert visitors into leads and maximize search engine optimization (SEO)
- Copywriting for 5 page website (Main page/about/services and products)
- Create relevant call to actions (CTA’s) for your brand
- Research your company demographics/industry to create unique about/bio
- Write compelling testimonials, your choice of;
- Interview your favorite 1-3 clients to get in depth testimonials/transcribe them/use the data for copy OR
- Review your current testimonials and pull quotes to use as part of your copy and throughout your website
- 5 page website copywriting brief
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A great user manual enables your customers or staff to navigate your product or policies easily and effectively. It provides education in a systematic approach and is intended to serve in defining, understanding and communicating policies and procedures. Most importantly, a well written manual allows the user (customer or employee) to easily read, reference, and absorb product or company information. Our team will assist you in defining the message to your audience. We will create a department specific Manual for your company.- 1 hour discovery meeting to determine implementation of manual type: Product, operation, policy and procedure or user manual
- Company research and a 1 hour meeting with relevant staff to define manual requirements
- Write a compelling instructional manual that may include: table of contents/signee waiver/rules and regulations/department procedures/company hierarchy/step by step procedures
- 10 page custom written department specific manual (for one department/area)
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Your Website Wireframe Design is a mock up of your website visuals and how they function together. Most importantly, you have an amazing product or service so its important your website provides purposeful visuals, is easy to navigate and clearly relays your company's brand and marketing message. Because the more attractive your site, the higher the chances are people will stay and the higher the chances you have to convert them to a customer. We will create a graphic mockup of your new website wireframe design that speaks to your brand, encourages sales and improves the customer experience. NOTE: Website Wireframe Design must be purchased with Website Formatting package, also $500. (Think of Website Wireframe Design as the creative design and layout and Website Formatting as the technical coding of the website).- 1 Hour Discovery Meeting to learn about you, your brand, products and services and brainstorm ideas for your new design
- Reviewal of your existing content (Copy, Imagery & Colors)
- Create a 4 page mockup of your website design
- Typically: Main page/about/services and products/rates/calls to action, contact form in XD format
- Provide a 4-page website design wireframe including using elements of your brand
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Professional logo design services play a significant role in creating a distinctive identity for your brand. Your Custom Logo Design is a combination of text and visual imagery and appeals to your brand’s target audience and therefore boost’s brand loyalty. Let's create your Custom Designed Logo that will express your brand’s core values and beliefs all in one symbolic element.- 1 hour discovery meeting
- 3 Rough concepts
- 2 hours of designer/client meeting time
- 2 revisions
- Final logo design provided as a digital download
- 5 page brief logo application guidelines
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Brochures are an important part of your marketing strategy, most importantly, these easy to reference marketing pieces are used to inform customers about your products and/or services and are one of the most effective and versatile marketing tools. Simple to produce, cost effective and easy to distribute. Our custom brochure design services bring together all the right information, in one place, beautifully.- 1 hour discovery meeting
- 3 rough concepts
- 1 Brochure design (front and back). This can include; tri-fold or rack card
- 2 hours of client meeting time
- 2 revisions
- Final printing files provided as a digital download
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A blog is an informational page on your website that is regularly updated with new and engaging content. Most importantly, you need to write excellent and engaging content so the search engine’s algorithm considers your blogs, content and popularity and in turn ranks your pages. Search Engine Optimization (SEO) is balancing the written content so both search engines and users can understand it. The goal is to get as high on the ranking list as possible because that means more clicks, more reads and sales for your business. We will create engaging content that is creatively written to captivate your blog audience and is optimized to ensure Google finds and analyzes your content.- 1 hour Discovery Meeting to determine blog copywriting
- Write compelling blog posts that can include; curated content, business features, behind-the-scenes, special events, client features, lists, how-to articles.
- 5 blog posts (300 - 550 words each)
- SEO friendly
- Images included
- Develop engaging B2C/B2B content specific to your brand/industry
- 5 page Blog Brief
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A newsletter is a great way to keep in touch with your audience and customer base, most importantly it can also be part of your marketing campaign. A newsletter has many functions including marketing, internal communication, latest information or product updates. The question we frequently get asked is “How do we keep our followers engaged and come up with new content ideas?” Our team has years of experience writing engaging content and because of this our copywriting guarantees results.- 1 hour discovery meeting to determine newsletter type and topics
- Write compelling newsletter, your choice of;
- Create a custom branded newsletter template (logo provided by client) + 1 compelling one page newsletter OR
- Write 3 compelling one page newsletters using the template provided by client
- Content for one of the following; employee newsletter, email marketing program, recruiting, product or service
- Curation of brand images to create newsletter from images provided by client
- Final newsletters are provided in a download
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Mobile devices account for just over half of all internet traffic and continues to trend upward. Technology companies are adapting to this change, including Google, who as of 2015 factors mobile usability into their page rankings, because of that it has become imperative that your website looks and functions well across devices of all sizes. We will perform an audit of your website to discover any mobile usability issues and more importantly make the required modifications to make it mobile friendly.- Check website for mobile usability issues
- Make required modifications
- Optimize website images
- Optimize files
- Optimize database
- Set up caching and CDN
- Fix responsive breaking points
- Aim for at least moderate speed rating on Google PageSpeed Insights tool
- Up to 10 pages
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Your website needs to be seen by everyone on the internet. Our Website Accessibility Audit that will ensure your website is up to code and accessible to all.- We will check your website for accessibility issues
- Make all immediate required modifications
- Make website compliant to WCAG 2.0 AA standards
- *In Ontario, this will actually be a legal requirement for all websites built after 2012 standing January 1st 2021. It is already a requirement for all public sector organizations and private or non-profit organizations with 50+ employees. US laws also require all website to be compliant as per the Americans with Disabilities Act.
- Limited to 20 pages, 200 corrections
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A one-page website layout offers a simple to follow design with more images and less text to enhance the customer experience. This style is popular because of its clean, easy to follow layout and offers impressive design ideas created in the order you would like your content seen. We will present all of your content creatively in one continuous page that will engage your audience and therefore tell your business story in an organized way. If you do not already have a design, Launch My Media offers a Website Design Refresh service.- 1 half-hour Discovery Meeting to review theme design and end goal
- Choice of templates to suit your business
- Graphic Content & Images (supplied by client, but we can source stock imagery/rate should you need it)
- Goal Specific (eg: integration of CTA form, etc)
- Mobile-friendly
- XML Sitemap integration
- Tracking & Integration of marketing tools (eg: Hubspot, GA, etc)
- On-Page SEO Friendly
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Do you require wow DIGITAL AD DESIGN to create brand recognition? When it comes to creating effective ads, strategic and thoughtful design is key. More importantly it helps to establish your brand tone and voice to reach your target audience. Our creative ad designs will create a clear and concise sales message that engages readers, creates awareness and ignites conversation. Your $500 DIGITAL AD DESIGN includes;- 1 hour of client meeting time
- Creation of 4 unique ad designs - banner and/or social media ads (client to supply logo and imagery)
- Each ad design is created in 4 ad sizes of your choice
- 2 revisions
- Final ads as a digital download
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Creating an eCommerce website is time consuming and critical to your sales performance. A well designed shopping experience can mean the difference between excellent sales and no sales. Save valuable time by having our team create a great eCommerce base for your shop to grow from and provide for you with the tools and tutorials needed to grow your online store as your business grows. With your input we will create an eCommerce website experience from store setup to payment that is customized for your business and even input the first 5 products for you.- 1 half-hour Discovery Meeting to review theme design options and the product content (prepared /provided by client)
- Your choice from our selection of eCommerce design theme (Shopify, WooCommerce)
- Home page + up to 3 additional pages
- Data/images provided by client
- Pages to include; Product page, Product Category/Attributes, Cart, Checkout, Search page, Privacy page, Terms page
- Goal specific; Simple/variable products, Image gallery, Upsells/Cross sells, Related products, Regular price/ Sale price, Stock management, Product Category/Attributes, Wishlist Basic, Quick Zoom, Product Videos, Product filters, Live product search, Paypal integration
- Colour and font customizations to suit your brand. Note: No custom template styling
- Your first 5 products entered onto your eCommerce website
- One time import will be done, provided client submits the data in a CSV template (WooCommerce import template)
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WordPress has a great reputation for providing a solid SEO foundation. SEO or Search Engine Optimization is a strategy used by website owners to get more traffic and eyeballs on their website pages by ranking higher in search engines. Search engine optimization uses keyword rich copy that encourages Google to look to your site as an authority on a subject. Our team will review your site, fill in the gaps where your copy could be improved and repair broken links on your website.- XML Sitemap
- On Page SEO
- 1-2 Key Words
- Repair broken links
- 5-page report
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A Digital Press Kit is key to getting exposure by a major publications in your industry. It can be a game changer for your business. A Digital Press Kit webpage or presentation deck elevates the status of your company and gives it credibility and most importantly allows your business to create and share content with the media to promote your business, products or services because it simplifies the process of telling your story and provides both exposure and traffic. You can also use this kit for anyone wanting to promote your brand (podcasts, blogs, online communities). We will create a Digital Press Kit that engages and converts the reader. This web page will allow readers to quickly learn about your brand and access images and marketing materials easily.- 1-hour Discovery Meeting to review content required
- Content may include Company Background, About Us (management/staff bios), A Selection of Important Press Releases, Products/Services Fact Sheet(s), Case Studies, Noteworthy Press Coverage, Industry Awards and Accolades
- Graphic Content & Images (supplied by client, but we can source stock imagery/rate should you need it)
- Curation of images and videos to create an engaging press kit
- Custom copywriting based on client content
- One revision
- Mobile-friendly
- XML Sitemap integration
- Tracking & Integration of marketing tools (eg: Hubspot, GA, etc)
- On-Page SEO Friendly
- Presentation Deck Layout with 10-15 slides designed to include your brand story and company information
- Digital download of your completed press kit
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Snippet Blogs (or featured snippets) are short blog posts. Snippet Blogs offer a high click through rate giving your business a chance to beat competitors and increase conversions while driving more traffic to your website. Therefore, enabling users to get answers on a business or service on a search page without having to go to their website. We will ensure your snippet blog has an engaging title, one image, clickable link and a short description about the product or service you are featuring.- 1 Hour Discovery Meeting to determine copywriting
- Ten (10), 200 word blog posts
- Content can include; curated content, business features, behind-the-scenes, special events, clients features, lists or how-to articles, star rating
- SEO Friendly
- Images included
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A landing page is a single website page that offers specific incentives and converts high quality leads. It drives traffic to your website and focuses on a single goal for product-specific or promotional pages. As a result, this could be attracting crowds to an on-line event, downloadable content, drive traffic to your registration page, or a new product announcement. It is a valuable business source in any industry because a Basic Landing Page can be used to sell almost any product or service. Also, it does not have to live on your main website because it can be used as the landing page a customer hits after clicking on your Facebook ad. Powerful landing page copywriting is important to the success of your inbound marketing strategy. We will create an engaging landing page that focuses on your sales goals and increases traffic and conversion rates. 1-hour Discovery Meeting to evaluate copywriting requirements- Evaluation of existing marketing materials
- Creation of quality landing page copy with a clear marketing message that will engage readers
- Custom content that could include; curriculum, client prospects, sales funnel copy, promotional material, adverts, website, etc
- Create relevant call to actions (CTA’s) for your brand
- Research your company demographics/industry to create unique marketing messaging
- SEO-Friendly
- Write compelling testimonials. Your choice from one of these options:
- Interview your favorite 1-3 clients to get in depth testimonials/transcribe them/use the data for copy
- Review your current testimonials and pull quotes to use as part of your copy and throughout your website
- 5-page sales copywriting brief
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Regardless of the industry you work in, written communication needs to be carefully developed. Quality copywriting in literature reflects your company and its professionalism. We can provide solutions for every type of Custom Copywriting project and we can provide captivating and engaging content that will grab the reader's attention. Our experienced team of copywriters will craft original content because your products and services deserve the best and we will assist you in tailoring your words to reach the right audience. Content creation has never been easier!- 1-hour Discovery Meeting to review website and evaluate copywriting requirements
- Creation of quality custom copy with a clear brand marketing message that will engage readers
- 5 pages of custom content that could include: product descriptions, presentation, press release, etc.
- Create relevant call to actions (CTA’s) for your brand or event message
- Research your company demographics/industry to create unique marketing messaging
- SEO-Friendly
- Write compelling testimonials. Your choice from one of these options:
- Interview your favorite 1-3 clients to get in depth testimonials/transcribe them/use the data for copy
- Review your current testimonials and pull quotes to use as part of your copy and throughout your website
- 5-page website copywriting brief
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Mobile devices account for just over half of all internet traffic and continues to trend upward. Technology companies are adapting to this change, including Google, who as of 2015 factors mobile usability into their page rankings, because of that it has become imperative that your website looks and functions well across devices of all sizes. We will perform an audit of your website to discover any mobile usability issues and more importantly make the required modifications to make it mobile friendly.
- Check website for mobile usability issues
- Make required modifications
- Optimize website images
- Optimize files
- Optimize database
- Set up caching and CDN
- Fix responsive breaking points
- Aim for at least moderate speed rating on Google PageSpeed Insights tool
- Up to 10 pages
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A custom branded Newsletter Template is a great way to keep in touch with your audience and can also be part of your company's marketing campaigns. A newsletter has many functions including marketing, internal communication, latest information, or product updates. Most importantly, a templated newsletter is reliable and makes creating your weekly or monthly emails quick and easy.- 1-hour discovery meeting to determine newsletter type and topics
- Write compelling newsletter copy
- Create a custom branded newsletter template (logo provided by client) + 1 compelling one-page newsletter OR
- Write 3 compelling one-page newsletters using the template provided by client
- Content for one of the following: employee newsletter, email marketing program, recruiting, product or service
- Curation of brand images to create newsletter from images provided by client
- Final newsletters are provided in a download
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A great video campaign starts with high-quality Audio & Video Scriptwriting that is used to build your brand, attract, and engage your prospects and generate leads. For example, scriptwriting can be used for explaining a process, promoting an event or product, or sharing your brand through customer testimonials.
We will identify your target viewer, craft your story outline, and write clear and concise marketing content about your product or service. The story results in getting the viewers attention and therefore, creating an emotional hook that keeps the viewers attention and most importantly closes the sale.
- 1-hour Discovery Meeting to evaluate scriptwriting requirements
- Evaluation of existing marketing materials and video concept
- Research your company demographics/industry
- Creation of quality custom copywriting with unique marketing messaging that will engage readers
- Up to 5 pages of custom scriptwriting for one video that can include; you tube, promotional, product spotlights, educational, online content such as podcasts or marketing materials, and explainer videos
- Create relevant call to actions (CTA’s) for your brand
- Final copywriting is provided in a download
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A creative and easy to follow Eblast Template is important because it positions you as a credible source within your industry. The result is when people subscribe to your email list, they are excited to learn more about your business and area of expertise. More importantly, weekly eblast’s quickly and effectively update your audience on topics in your business. Did you know that 91% of email users check their email daily? The result of this means properly curated eblasts can be more effective than social media. Our goal is to create an eblast email template that is simple to update, speaks to your brand and ensures your eblast email marketing campaign gets results.- 1-hour discovery meeting to determine eblast template style
- Choice of eblast template in Mail Chimp OR ##
- Create a custom branded email template (logo provided by client) + 3 compelling single topic eblasts
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- Write ?? compelling one-page, one-topic eblasts using the template provided by client
- Content for one of the following: employee newsletter, email marketing program, recruiting, product or service
- Curation of brand images to create newsletter (images provided by client)
- Final eblasts are provided in a download
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Finding the right solutions for your Eblast Copywriting project is important, because captivating and engaging content strengthens your relationship with your subscribers. Firstly, it allows you to make a personal connection and opens a direct channel with the subscriber. Secondly, by showing up consistently in your subscriber’s inbox and offering relevant and engaging content, you show you are understanding of your client’s needs. The result of great Eblast Copywriting is that you position yourself as a credible source of information in your industry. Your Eblast copywriting will grab the reader’s attention through clear and concise messaging presented in a creative format. Our team has years of experience writing engaging content that will guarantee results.- 1-hour discovery meeting to determine eblast template style
- Creation of 5 compelling single topic eblasts. (content topics provided by client)
- We suggest having staple topics that allow you to resend/repost them multiple times over extended periods of time
- Template and topics provided by client
- Eblast content for email marketing program can include, trends, news, updates, and/or product or service features
- Curation of brand images (provided by client)
- Final EBlasts are provided in a download
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Quality sales copywriting is an important part of your marketing as it turns your great ideas into a sound investment. A large percent of people are now working from home. Because of this they are making buying decisions online more than ever. More importantly these decisions are based on enticing sales copywriting. Our team will use direct response copywriting, the most powerful form of sales copywriting. It is sales copy that engages the consumer and gets them to make an immediate buying decision. This form of enticing copy creates a desire which is a powerful emotion when it comes to purchasing. As a result, you will be able to clearly communicate with your audience.
- 1-hour Discovery Meeting to evaluate copywriting requirements
- Evaluation of existing marketing materials
- Creation of quality custom sales copy with a clear brand marketing message that will engage readers
- 1 Page of custom sales copy for your product or service landing page, that could include: hero’s journey, sales funnel, pay per click ads, adverts, promotional material, product/category descriptions, etc.
- Create relevant call to actions (CTA’s) for your brand
- Research your company demographics/industry to create unique marketing messaging
- SEO-Friendly
- Write compelling testimonials. Your choice from one of these options:
- Interview your favorite 1-3 clients to get in depth testimonials/transcribe them/use the data for copy
- Review your current testimonials and pull quotes to use as part of your copy and throughout your website
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Educational copywriting provides schools, publishers, and educational companies with the opportunity to differentiate themselves and stand out in their marketplace. A few examples of educational copywriting are, attracting and nurturing prospects throughout the enrolment cycle, moving prospects from one stage of the buying cycle to another or creating quality curriculum copy. Our educational copywriting focuses on stellar curriculum or sales material that focuses on people while making all learners feel inclusive. Our goal is to engage, educate, convert, or persuade your audience into specific actions through exceptional copywriting.- 1-hour Discovery Meeting to evaluate copywriting requirements
- Evaluation of existing marketing or educational materials
- Creation of quality educational copy with a clear marketing message that will engage readers
- 5 pages of custom content that could include; curriculum, course outline, sales funnel copy, promotional material, adverts, website, etc
- Create relevant call to actions (CTA’s) for your brand
- Research your company demographics/industry to create unique marketing messaging
- SEO-Friendly
- Write compelling testimonials. Your choice from one of these options:
- Interview your favorite 1-3 clients to get in depth testimonials/transcribe them/use the data for copy
- Review your current testimonials and pull quotes to use as part of your copy and throughout your website
- 5-page sales copywriting brief
